Today's Huadu News: The 2020 Annual Conference of Livestream E-commerce Industry (Guangzhou, China) kicked off in Huadu District on September 21. Centering on the theme of "E-commerce Creates New Ecology, Livestreaming Empowers New Future", this annual meeting is another important step taken by Guangzhou after the first Livestreaming festival (Guangzhou, China) toward building a livestream e-commerce capital.

　　The 2020 Annual Meeting was guided by Guangzhou Municipal Government, hosted by Guangzhou Bureau of Commerce and Huadu District Government, and jointly organized by Global Raytur International Public Communication Organization, Huadu District Bureau of Science, Industry, Commerce and Information Technology, and R&F Global Merchandise City Co., Ltd.

　　The event was honored by Gao Yuyue, Deputy Secretary-General of Guangzhou Municipal Government, Zhu Lian, Second-grade Counsel at the Department of E-Commerce and Information Technology, Ministry of Commerce, Zhang Hui, Deputy Secretary-General of China Federation of Internet Societies, Feng Jingzheng, Second-grade Counsel at the Department of Commerce of Guangdong Province, Hong Qian, Director and Secretary of the Leading Party Members Group of Guangzhou Bureau of Commerce, Xing Xiang, Mayor and Deputy Party Secretary of Huadu District, Sun Xing, Deputy Director of the Industrial Culture Development Center of the Ministry of Industry and Information Technology, and leaders of Guangdong Provincial Party Committee Cyberspace Administration and relevant functional departments of Guangzhou. About 200 heavyweight guests from the entire industry chain, including e-commerce experts, e-commerce platform executives, heads of industrial bases, well-known MCN institutions, and famous top tier influencers, gathered in Huadu to talk about the business opportunities in livestream e-commerce that is reaching a new level of trillion yuan volume, and brought a feast of information to Guangzhou companies.

　　Support latest interpretation form high level authorities

　　In-depth discussions were carried out during the event on such highly interesting topics as global trends of livestream e-commerce, competition focuses, empowerment of local policies, smart supervision, information technology innovation, industrial investment and financing development, research and release of industry standards, and talent training, in the forms of keynote speech, roundtable forum, plaque unveiling ceremony, industry promotion, and signing of agreements; with the aim to find solutions for restricts on the development of the industry, to help the rise of the entire industry chain in Guangzhou and the building of the city into a livestream e-commerce capital, to promote the standardization, integration and industrialization of industry. Taobao, Kuaishou, JD, Suning, YY Yijian, Huya and many other well-known companies participated in the event.

　　During the section of authoritative release, leaders from the Mobile Network Management Bureau of the Office of the Central Cyberspace Affairs Commission, the Online Audiovisual Program Management Department of the National Radio and Television Administration, the Department of E-commerce of the Ministry of Commerce, and the China Federation of Internet Societies gave keynote speeches under the titles of “Help the Development of livestream e-commerce Industry with Content Supervision”, "Enable the Development of livestream e-commerce Industry with Technologies", "Prospect of Global Development of livestream e-commerce Industry", and "The innovative development of livestream e-commerce Industry" , in which they offered their insights on national smart supervision of the livestream e-commerce industry , information technology empowerment, and global development trend of the industry, and provided new perspectives, new view points and new thinking for the development of livestream e-commerce in Guangzhou.

　　Big shots discussed about new opportunities

　　In the sections of big shot views and roundtable forums, Xin Youzhi, a top influencer of Kuaishou, and other professional guests from government, enterprises, schools, and other circles, engaged in in-depth discussions of such topics as upgrade of traditional commerce, industrial investment and financing development, research and release of industry standards, and talent training, with the aim to find solutions for difficulties and bottlenecks of the development of the livestream e-commerce industry, to share the latest and practical information of the industry, and to help the rise of the entire industry chain in Guangzhou.

　　At the Meeting, Guangzhou Bureau of Commerce released the latest livestream e-commerce industry policy, and Huadu District, Conghua District, and Yuexiu District respectively gave promotional presentations, introducing their supporting policies, investment climates, and development space for livestream e-commerce industry, in the hope of attracting livestream e-commerce platforms, MCN agencies, brokerage companies, service agencies and other iconic enterprises on the entire industry chain, and contributing to the building of Guangzhou into a livestream e-commerce capital.

　　As early as March of this year, Guangzhou issued the "Guangzhou livestream e-commerce Development Action Plan (2020-2022)", in which city announced for first time in the country to build a "livestream e-commerce capital", and to train 10,000 livestream marketing influencers. By releasing the "Measures of Guangzhou Huadu District for the Support of livestream e-commerce Development (2020-2022)”during the first Livestreaming festival, Huadu District began to implement a plan to drive online retail to grow by "ten, hundred, and thousand" times with "six major livestream e-commerce projects" ; by 2022 , the District will have 10 livestream e-commerce bases with national influence in China, 100 Livestreaming demonstration stores, and 1,000 livestream marketing influencers either through training or importation, and will achieve the goal of over 100 billion yuan in online retail sales. Conghua, Yuexiu and other districts have also issued their own supporting policies for livestream e-commerce and related industries. There is continuous good news for the development of the livestream e-commerce industry in Guangzhou.

　　Focus on weak links and cultivate new momentum

　　Alongside with the Annual Meeting, plaque unveiling ceremonies were officially held for Guangzhou Livestream E-commerce Industry Association and Guangzhou Livestream E-commerce Research; "2020 Observation Report on Livestream E-commerce Industry Trend", and "Guidelines for Specifications of Livestream Marketing Service, and Evaluation of Online Shopping Credit Service Systems" were released to regulate livestream e-commerce from different aspects, such as marketing behavior and integrity services; and China General Chamber of Commerce also released during the Annual Conference the first national standard for livestream e-commerce--"Basic Standards for Livestream Shopping Operation and Services", which ordain regulations for front-end influencers, back-office operations, procurement supply chain, shippers, information providers, funding parties and other aspects of livestream e-commerce, setting in motion the process in which parties related participate in the formulation of industry standards and regulations for smart and effective supervision.

　　The holding of "2021 Livestream E-commerce Industry Development Conference” was announced at the Annual Conference, which will be an important annual event to secure Guangzhou’s position as the livestream e-commerce capital. At the same time, more than 20 memorandums of cooperation were signed by governments, schools and enterprises at the event, covering a whole range of projects from strategic cooperation of e-commerce platforms, joint construction of the entire industry chain ecosystem, and training of high-skilled livestream talents, to Guangzhou Youth Startup Support. Such multi-party cooperation aims to maximize the use of platform resources, match the needs of universities and enterprises, and play a synergistic role to achieve effective division and appropriate connection of resources, and create models of in-depth strategic cooperation. District leaders and government agency heads from the 11 Districts of Guangzhou also made presentations, in which they introduced the supporting policies and industrial advantages for the development of livestream e-commerce in their respective district, trying to attract industry clusters, and make livestream e-commerce a new engine for Guangzhou's business growth.

　　As a large manufacturing base of Guangzhou, Huadu has many characteristic industries with strong industry chain support, such as automobiles, luggage and leather goods, electrical appliances, audio, cosmetics, jewelry, which, with the help of accommodation, catering, and business services, gave rise to strong industrial clusters and supply chain systems. Moreover, the superior location and transportation advantages of the District further enhance its unique position to pursue livestream e-commerce, where it sells at the front and produce at the back. Therefore, Huadu District goes with the current of livestream e-commerce and carries out various practical activities, striving to build a "pilot demonstration zone of the livestream e-commerce capital", and the results are promising. Joining forces with major companies in cultural, business and travel business, the District launched the "May 1st” shopping festival through livestream platforms such as Taobao, JD.com, Douyin and Kuaishou. The “Flowery Huadu· Happy Cloud Shopping" was held in Huadu as a sub-venue of the first livestream e-commerce festival, where merchants from various industries participated in all-weather, multiple-section live broadcasts to promote the sale of more than 1,000 blockbuster products, with nearly 700,000 gifts. The 3-day event registered a total sales volume of 908 million yuan, and fully ignited the development engine of the livestream e-commerce industry.