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Seminar on High-Quality Development of Leather and Industry cum Promotion of the Platform of R&F Global Merchandise City Held in Shiling Town, As an Effort to Reconstruct the Industry for the Future Through Government-Business Interaction

    Today’s Huadu News: The Huadu Shingling Seminar on High-Quality Development of Leather and Industry cum Promotion of the Platform of R&F Global Merchandise City was at R&F Global Merchandise City on August 19. Jointly held by the People's Government of Shiling Town and R&F Global Merchandise City, the event centered on the themes of "Government-business interaction, Investment Promotion, and Integrated Development". This seminar, aimed to pushing forward the upgrading and transformation of the leather industry in Shiling, a town praised as the Leather Capital of China, was also a milestone event for the fashion industry. The participants offered their advice and suggestions on how to transform and upgrade Shiling's leather and leather products industry, and how to explore new development space for the industry.

    Presented at the event were relevant officials in charge of the District Bureau of Science, Industry, Commerce and Information Technology, and the Party Committee and Government of Shiling Town, as well as representatives of major associations and enterprises in the industry.

    Create new business card for Huadu and Shiling

    Build “Exhibition and Trade Center for the Leather Capital of China”

    In order to accelerate the transformation and upgrading of the Shiling leather industry, the Government of Shiling Town has teamed up with R&F Group to build the "Exhibition and Trade Center for the Leather Capital of China”, and the “Leather Capital of China (Shiling) Expo” is in the pipeline. This will serve as a "new window" of Huadu and Shiling to showcase the innovation capabilities and cultural heritage of China's leather industry, a "new landmark" for transformation and upgrading to industrial cluster, and a "new business card" to make acquaintance of the world.

    The outbreak of Covid-19 pandemic at the beginning of the year in the world has given rise to unprecedented challenges for the leather industry and companies in Shiling. The pandemic being under control, growth has become the focal point of economic development. The first priorities of enterprises now are how to reduce costs, to shift from foreign to domestic market, and to open up sales. How should the Shiling leather industry cluster, with a history of more than 40 years, face up to it bravely, turn crises into opportunities, and carry out industrial transformation and upgrading? This is the urgent problem in town.

    According to a relevant official of Shiling Town, Shiling leather industry has witnessed more than 50% decline in the total number of wholesale export orders since March this year. Through March to May, which is otherwise the peak season of foreign orders, 70% of Shiling's leather production and processing enterprises cut their production, some even stopped completely. "Shiling’s leather industry has hit competitiveness "ceiling” under the new situation,” said the official. To promote the internal circulation of economy, which is entailed by an environment where "the export market is cooling down", it is essential for the government, industry platforms and leather companies to have good interaction, give full play to the advantages of the industrial foundation and industrial chain, and find the direction for breakthrough in the innovative development of traditional industry cluster, so that Shiling’s leather enterprises may leap from OEMs to brand owners, and the industry from "Made in Shiling" to "Created in Shiling".

    The relevant responsible person of R&F Global Merchandise City said that since the outbreak of the pandemic, they have tried to help their cooperation brands to get out of difficulties in various ways. All kind of online channels that can make it easier for buyers to view samples, communicate and place orders remotely, such aslivestreaming, cloud ordering Platform, online matchmaking, etc., were used with marked results.

    Exploit channels online and offline

    Help leather companies occupy the market quickly

    Information shows that R&F Global Merchandise City is created by R&F Group as its industrial Internet sector, which forms a unique full-industry chain ecosystem by means of online full-industry chain services, online and offline multi-channel matrix, and offline ultra-high-end smart exhibition and trade venues. The whole process of the new wholesale transaction mode, from picking and viewing, to inspecting and accepting goods to receiving goods, is now being digitalized, as a result the Global Merchandise City becomes a new type of business complex integrating people, goods and market place. Relying on the advantages of the industrial clusters in Shiling and even in South China, the Global Merchandise City strives to build an exhibition and trade platform for goods from direct supply sources, and at the same time it reaches out to build a sales network in the whole country. The result is a business ecosystem of “Industrial Internet + Distribution (garments and accessories, leather products, bags and luggage) ", which employs its core technological advantages of "data intelligence” to helps merchant to "enjoy new wholesale with their hands down".

    For Shiling’s leather industry, one-stop online solutions and big data construction will be of great help in opening up sales channels for companies and catering to the growing personalized needs of consumers home and abroad. The most urgent challenge facing Shiling's leather enterprises is how to open up domestic sales channel when export orders are cut in half. By “combining both online and offline approaches, integrating resources, and constructing channels”, R&F Global Merchandise City provides a shortcut for foreign-to-domestic shift.

    On the one hand, R&F Global Merchandise City has deployed Yinding, Yuanyuan Buyer and other online ordering and buyer platforms to complement the influencer livestream system that has a 10,000-square meter 24-hour fashion live broadcast base + 24-hour catering Support + top MCN agency resources; 5G technology, Internet of Things, big data and other advanced digital means are being used to create a set of online channels to facilitate Shiling leather companies ‘shift to online sales channels. On the other hand, novel intelligent display methods and exhibition center are used to realize the all-digital wholesale solutions. The centerpiece of offline approach is a 600,000 square meter fashion business complex in Huadu, where exhibition center, special show venues, conference centers, multi-function halls,livestreaming bases, industrial service bases, and incubation platforms, among other can be found.

    Moreover, R&F Global Merchandise City also works with wholesale markets across the country to invite wholesale market merchants to help companies to have access to the national sales network. At the same time, by placing advertisements in offline channels and holding on-line marketing activities efforts have been made to promote cooperation merchants collectively to effectively increase awareness of their brands and help them occupy the market quickly.

    Strengthen the leather industry cluster

    Use the promotion meeting to build the leather capital

    In the more than 40 years of development of Shiling’s leather industry, the focus has always been on production and processing, so it is weak in original brand building and innovation. The pandemic has made it clear to leather companies of Shiling the importance of owning proprietary brands. However, building a self-owned brand is no easy task. It is much better to choose a reliable partner and join forces that do it single-handedly. A leather company once said, “the road of brand building is hard at the beginning; we had traveled abroad many times for suitable raw materials and designers among others. An experienced platform providing one-stop industry chain service will help many companies along the road. But sadly there is no such platform in Huadu."

    When asked about this problem, the relevant responsible person of R&F Global Merchandise City said that the survival of original brands in an increasingly competitive environment indeed needs support from all walks of the society. R&F Global Merchandise City offers services at every link of the whole industry chain to support vigorously the development of original brands. A whole range of one-stop solutions that cover the entire industry chain with the highest price-performance ratio are prepared for enterprises, from upstream raw material supply, pattern making, and production, to supporting services including photography, warehousing, online and offline channel distribution, and logistics.

    In the future, Shiling Town will build public information platform, sharing manufacturing center, public logistics warehouse and livestreaming commerce base to further strengthen the leather goods and luggage industry cluster of Shiling. A relevant official of the town expressed the hope that leather companies in Shiling could take this promotion as an opportunity to gain in-depth understanding of the changes in Shiling's industry, apply the leading concept of business model platform, and joint force in building the "Leather Capital of China".