Today’s Huadu News: June 24 witnessed the end of the 127th"Cloud" Canton Fair, in which 128 exhibitors from Huadu District participated.

　　  The raging of Covid-19 pandemic in the world has great impact on the global industrial chain and supply chain, and the global trade is faced with unprecedented challenges and pressure. For the first time in 63 years, the Canton Fair was moved as a whole to the "cloud", where exhibitors and buyers from all over the world could discuss and do business without leaving their home. The Canton Fair on Cloud demonstrates a brand new way to hold one-stop, all weather fair where display, promotion, supply and purchase docking, and negotiation can all be done oneline, and where in addition to their own 10x24 (24 hours a day for 10 days) livestream studio, each exhibitor can also use pictures, short-videos, 3D, VR and other formats to display their products, and promote their brands in multiple forms and dimensions. This session of Canton Fair had 50 exhibition areas for 16 categories of commodities. All exhibits were displayed online for 10 days from June 15 to 24.

　　  In order to achieve desired outcome from participating the fair and ensure that all exhibitors fully adapt themselves to the transition from on-site to online display and negotiation, and obtain better trade results, Huadu Council for the Promotion of International Trade visited enterprises before the Fair to understand their difficulties, and timely responded by offering a number of training sessions on livestreaming skills to exhibitors in the District, helping companies quickly master the basic skills, improve their abilities in livestreaming sales, timely grasp new opportunities coming with the new business format, accelerate the process of digital transformation of trade, and promote their products to step out of China and into the world. At the same time, advertisements were placed on the home page of the display section of the official website of the Canton Fair for two major products, leather goods and cosmetics; the 10x24 online displaying enhanced the brand image of our District. A search key word of “lady bag” was set up on the official website to highlight the competitiveness of the District's traditional industries. The thorough preparatory work enabled many enterprises of the District shined at the "Cloud" Canton Fair and returned home with fruitful results. Reference should be made that Guangzhou Kingsons Leather Co., Ltd., Guangzhou Dayun Motorcycle Co., Ltd., and Guangdong Sofo Electronic Industry Co., Ltd. and other brand enterprises participated in the press conferences of the Canton Fair on behalf of their respective industries in Huadu District. Kingsons attended the press conference on the very first day of livestreaming, as the sole representative of Shiling, the Leather Capital of China. Kinsons revealed during the Canton Fair one of their latest R&D results, disinfection bag. Not only meeting the current needs of people for travel safety and protection, but also solving some problems caused by the pandemic, this new product it attracted attention upon its appearance and became a sought-after item by customers home abroad; dozens of buyers inquired about it, and more than 10 buyers from Europe, America, Southeast Asia, Middle East and South America had intention to place orders. Mesuca Sports Guangdong Co., Ltd., another company from Huadu District had an exclusive interview with Guangdong Satellite TV; and they also had the best results in the industry during this session of Canton Fair. They split their foreign trade team into 4 groups, which took terms to ensure 16 or more livestreaming hours a day. They had nearly 3,000 audiences and received more than 10 intent orders. One intent order from Italy alone amounted to more than 2 million US dollars. In addition to regular customers, they had also established contact with new customers from nearly 60 countries, including South Korea, Japan, Southeast Asia, the Middle East, and Africa.

　　  The 10x24-hour all-round online display attracted inquiries and orders to flow continuously from the "cloud". The exhibitors had new customers through global display, and the buyers around the world easily found and secure satisfactory and stable supply sources by just clicking their mice in their houses.