District leaders in Dongfeng Nissan’s livestreaming studio

　　  Huadu News Today: The First Guangzhou Livestreaming Festival officially kicked off on June 6; the event will last three days. As part of the event, Huadu’s livestreaming festival started at the time. 8 venues across the District interact with each other in this sweeping event, where more than 500 producers of automobiles, luggage, leather goods, cosmetics, audio equipment, shoes, and clothing participate. Huadu’s livestreaming sold more than 200 million yuan worth of goods on the very first day.

　　  District leaders Li Xiaodong, Luo Ganzheng, Xu Yongsheng, and Yao Xiaoqun attended the opening ceremony held at the main venue of Hongu Fashion Industrial Park. Luo Ganzheng, member of standing committee of CPC Huadu District Committee and Executive Deputy Major, went into a livestreaming studio himself to interact with fans, and promote "Made in Huadu”.

　　  Livestreaming showcases Huadu's advantages in manufacturing

　　  As the first livestreaming festival in the country that takes a whole city as its platform, Guangzhou Livestreaming Festival will last for 3 days, from June 6 to 8; during the event livestreaming activities will take place in the main location and multiple sub-locations across the city, for multiple categories of products, and in multiple different scenes. Huadu is one of the major locations of the Festival, and the 2020 "Flowery Huadu, Happy Cloud Shopping “livestreaming activity is held here .As part of the efforts to build a “demonstration pilot zone of livestreaming capital”, Huadu tries to apply new livestreaming scenes, find highlights, and create blockbuster products during the activity; the "1+7" mode, which consists of one main venue and seven sub-venues, ensure a non-stop livestreaming process where all players play their parts.

　　  About 500 producers participate in the activity, bringing with them more than 1,000 blockbuster products, and giving out nearly 700,000 gifts. A wide variety of products speak loud for Huadu's manufacturing advantages. The main venue, Hongu Fashion Industrial Park, has a selection of more than 30 high quality brands from companies in traditional, foreign trade, cross-border e-commerce, poverty alleviation agricultural produce, and other industries, including Dongfeng Nissan, Hongu, Mesuca, iStone, Sibu, Zulijian, Danz, Wetcode, and Baobi Produce; they are online through the whole activity. The Park also witnessed the official opening of the Chinese Luggage Cultural History Museum and the Huadu District Library Branch, which will present the expansive and profound Chinese culture in a more friendly and lively way to satisfy people's need for meaningful cultural products.

　　  Sub-venues are nothing short of features and brilliance too. Among these is the first airport livestreaming. In an exclusive cooperation, Douyin and Huadu District create a new broadcast scene by bringing livestreaming to the airport to help duty-free shops and other businesses fight against the impact of the pandemic. The R&F Global Merchandise City sub-venue has meticulously set up a large studio, a three-screen theater, a fashion runway and VIP studios for the launch of opening ceremony, and “cloud” fashion shows. It successfully introduces a new fashion show mode that combines offline show and online streaming to bring to life innovative and fashionable cloud “show. The Yadan Home sub-venue is dedicated to eco-friendly customized home, where it starts live streaming of customized scenes. The INT Business Center sub-venue has star-sky studio, wine and food culture experience live streaming block, global beauty show area, and online celebrities’ must-see place, as well as supporting online celebrity live streaming apartments, culture and entertainment plaza, and elevated leisure bar garden. In Xinhua Street, the GrandBuy Sunny Mall sub-venue, tapping into the attractive power of the Grandbuy business district, organizes more than 70 merchants from catering, automobile, tourism and other industries to go livestreaming as a way to promote industrial innovations. The Kingsons sub-venue at 6 Yangguang Road of Shiling town takes advantage of the leather capital’s supply chain, and resort to the promotion by the combination of town mayor + enterprise chairperson + influencer to promote the development of the leather capital.

　　  During the livestreaming festival, merchants and major brand owners rush to offer special discount, new products, and blockbuster products; most of the products are offered at as low as 50% off. In particular, the Sibu sub-venue offers 660,000 gifts, including BMW, Venucia Star, and 300 electric cars; and seckill shopping for Xiaomi TV and other blockbuster products at 66.6 yuan. Merchants in the Xinhua Street sub-venue gave out more than 100,000 gifts in total.

　　  District leaders pitch in

　　  to promote good products of Huadu

　　  There are cars, exquisite bags, cosmetics, sporting goods, and agricultural products... everything that you can think of. In livestreaming studios at every venue, popular influencers, well-known artists, and executives and presidents of major brands took turns to promote goods of Huadu origin.

　　  District leaders also came into the studio to quality products made in Huadu. At the very beginning of the livestreaming festival, Luo Ganzheng walked into a studio with Zhang Jihui, deputy general manager of Dongfeng Nissan Automobile Sales Co., Ltd. to speak for Dongfeng Nissan and recommend Huadu to netizens across the country. In front of the camera, Luo Ganzheng changed into an "influencer" in a second and began his show: "Dongfeng Nissan cars are good. Today, let me you what a powerful engine Altima has....In the studio of Dongfeng Nissan, Mr. Luo offered "super discount" for car fans. In less than an hour, his help and support enabled Dongfeng Nissan’s Tmall flagship store to give out a total of 6009 coupons; and with 54,000 audience, the show soared to the first place on the Taobao car livestreaming list.

　　  In the studio of the District's converged media center, Mr. Luo did not waste a second to assume his role as an influencer, and displayed a talent as good as any influencer. The livestreaming lineup of influencer+ company president + government leader breaks down barriers to attract more traffic and set the whole city on fire.

　　  According to the person in charge of the District Bureau of Science, Industry, Commerce and Information Technology, working together with Douyin and other livestreaming commerce platforms in this Festival, Huadu endeavors to open green channels to support enterprises in the industrial belt to engage in livestreaming commerce; to innovate livestreaming methods, break down industry boundaries, and encourage government leaders + enterprise chairperson to help influencer to attract more traffic and increase conversion rate; and to combine industry advantages and innovative livestreaming modes to promote headquarters companies and chain stores engage in livestreaming commerce, so as to push forward the transformation and upgrading of traditional industries.

　　  Policies are rolled out to support the development of livestreaming commerce

　　  E-commerce in the District has been developing in leaps and bounds since 2014. According to an official in charge of the District E-Commerce Chamber of Commerce, the District seized moment of livestreaming commerce and worked with Taobao, JD.com, Pinduoduo, Kuaishou and Douyin to create “festivals” last year. As to talent training, more than 800 people were trained on livestreaming commerce last year. The official said that livestreaming commerce will be a standard part of the business model or business form in the future. Huadu nearly has every part of the livestreaming commerce; however, it is only when those parts form a complete ecological system that it can be called a sustainable industry. And it takes joint effort of the government, platforms and enterprises to couple such parts into an industry chain.

　　  Mr. Luo Ganzheng pointed out that this Livestreaming Festival is part of Guangzhou government's effort to "support business, benefit the people, and help global fighting against the pandemic"; by using the advantages of livestreaming commerce to support Guangdong brands and promote sales of Guangdong products, it helps resumption of business, and pushes consumption upgrade. Huadu’s simultaneous online-offline livestreaming in different scenarios help promote Guangdong products to the world, and introduce products from the world to local consumers. It makes good publicity of automobiles, luggage, leather goods, cosmetics, electrical appliances, shoes and clothing, and other local industries of Huadu that have strong supporting capabilities, and contributes to steady development of commerce, goods, real property and other industries. During the pandemic, Guangzhou took the lead and announced the nation’s first three-year action plan for the development of livestreaming commerce. Bearing the goal of building a livestreaming commerce capital, Huadu District took the first step among the districts of the city to issue a special policy to support the development of e-commerce in Huadu. It has been planned that from 2020 to 2022, six major projects, as well as the “10-100-1000”multiplier plan to boost online sales, will be carried out to pave the wave for livestreaming commerce development.