Today’s Huadu News: In order to promote the high-quality development of cosmetics industry in the District, and make Huadu shine brighter as the “Beauty Capital of China”, the 5·20 China Beauty Capital Livestreaming Commerce Week was launched on May 20 at Mauve Hill Guangzhou, which is a special event officially supported by the District government and Kuaishou, hosted by the District Cosmetics Industry Association, co-organized by the District Administration for Market Regulation, the District Bureau of Science, Industry, Commerce and Information Technology and the District Converged Media Center, and with help of local famous enterprises. District mayor Xing Xiang personally attended the opening ceremony, delivered a speech, and announced the official commencement of the event by pushing the bar together with executive deputy mayor Luo Ganzheng, deputy mayor Min Fei, the general manager of Kuaishou Merchant and Business Center, and responsible officials of the District Cosmetics Industry Association and other organizations.

　　Centering on "Flowery Huadu, City of Beauty and Influencers", the live broadcast week gathered nearly 100 internet celebrities, many of them are mega-influencers with over 10 million followers, to recommend high-quality cosmetics and leather goods produced in Huadu to audience around the country. There were intense interactions with audience in the live broadcast studios, and the online seckill promotions received enthusiastic response. Even Mr. Min Fei went into a studio to introduce and promote Huadu to fans. By 23:29 on May 20, a cumulative sale of more than 67 million yuan was recorded.

　　Huadu has over 200 cosmetics manufacturers,

　　Ranking second in Guangzhou.

　　The cosmetic industry in Huadu is developing at continued high speed, growing in scale, improving in quality, and gaining on competitive advantages. Huadu was awarded in 2013 the title of “Cosmetics Capital of China” by the Beauty Culture and Cosmetics Chamber of All-China Federation of Industry and Commerce, and it was named the “Beauty Capital of China” in 2019. Statistics show that as of May this year, Huadu ranks second in Guangzhou with more than 200 production companies of cosmetics; and a complete industry ecosystem is emerging here that includes branding and sales, innovation and R&D, international materials, packaging materials, design and planning, e-commerce, and live streaming. There are many well-known enterprises, including Aogu, Ridgepole, Anglee, Folis, and Danz. Centered on Xinhua Street and reaching to other towns (streets), the industrial cluster has gradually formed a complete industry chain which, with cosmetics manufacturing at its core, covers such fields from chemicals, raw materials and packaging materials, packaging design, transportation and logistics, to advertising and marketing, e-commerce and beauty industry.

　　The District has been sticking to the development concepts featuring innovation, coordination, green, openness and sharing and promoted the high-quality development of the cosmetics industry in recent year. In June 2019, the District Party Committee and District Government Office officially issued the "Several Opinions on Promoting the High-Quality Development of the Cosmetics Industry (Trial)".The "Opinions" clearly indicate that the District will concentrate quality resources to build a large-scale, branded, green and high-end headquarters economy and modern production base for cosmetic cosmetics enterprises, and to make the well-recognized brand of "Cosmetics Capital of China” shine even brighter. Cosmetics producers in the District have been gearing up their efforts in innovative capacity building and intellectual property protection; 28 companies have received certificates testifying their status as new- and high-technology enterprises, 48 companies have been awarded 106 invention patents in China, 11 companies are now in cooperation with universities and other scientific research institutions, 40% of the producers have their own brands, and between them they have 1 Guangdong Famous Product, and 1 Guangdong Famous Brand.

　　Policies are being rolled out

　　to promote the development and growth of cosmetics companiesIn order to promote the development of the cosmetics industry, the District has established a leading group for promotion of cosmetics industry development to plan and coordinate the development of the industry, and guide and urge relevant towns, streets, and government agencies to consciously perform their tasks of promoting the high-quality development of the cosmetics industry. Industry supportive policies have been considered and rolled out to provide necessary support in terms of talent attraction, land, taxation, investment promotion, labor, power supply, license processing, technology subsidies, and IPO.

　　In particular, in order to speed up the introduction of high-quality cosmetics companies to settle in Huadu, and help their rapid development and rooting here, the District offers a range of preferential measures and policies to enterprises settling in Huadu, including settlement incentives, development incentives, talent support, and green finance support. For example, companies newly established in or relocated to the District by Fortune 500 enterprises, large central SOEs, China's top 500 enterprises, China's top 500 private enterprises, or major green enterprises recognized by the Green Development Leadership Group of Huadu District, are entitled to a settlement incentive of 1 million yuan for every 100 million of their paid-in registered capital, to be capped by 12 million yuan. Companies listed in China's main board market, 10 million yuan will be awarded to companies listed on the domestic main board, SME board, and growth enterprise market will received 10 million awards if they relocate their headquarters to Huadu; and companies invested in the District by enterprises listed in foreign capital markets and recognized by Huadu business promotion leadership group will be awarded 8 million yuan; and newly relocated NEEQ listed companies will be awarded 1 million yuan.

　　As for key enterprises and projects that have good industrial prospects and are of significant importance to the development of the District, tailored support may be offered after collective discussion. There are also awards and financial support to outstanding talents, which are aimed to provide comprehensive and diversified support for the future development of incoming companies. Taking the new opportunity offered by the supply-side reform, the District will guide the transformation and upgrading of traditional manufacturing industries such as cosmetics, and accelerate deep integration between next generation information technology and manufacturing; while at the same time, enterprises are encouraged to move with the current industry trend to adopt new business models such as online shops and influencer marketing and use the "Internet Plus” approach to promote the transformation and upgrading of traditional cosmetic industry to the modern fashion industry.

　　Join force with industry giants

　　to support integrated development of livestreaming commerce and industry

　　Livestreaming commerce has emerged with the rapid development of mobile network technology. The brick and mortar economy was hit hard by the sudden outbreak of Covid-19 pandemic early this year, and the live broadcast e-commerce stepped up to become the new engine of online retail sales, pushing online consumption channel development onto fast track. This "5·20 China Beauty Capital Livestreaming Commerce Week” will no doubt accelerate the development of livestreaming commerce.

　　According to the responsible official of District Cosmetics Industry Association, as living standards moving up, people become more and more interested in seeing the products they want to buy shown in relevant scenes; and this is just what the live broadcasting can do well. However, when consumers accept the products so promoted, it is the whole supply chain that will come under test to complete the deal; and that is exactly what Huadu’s cosmetics industry excels at. The event was well received by online platforms and enterprises, because it brought high-quality products to the platforms, and showed the enterprises the future. It promoted the combination of the real economy with live broadcast platforms; during the process, enterprises observed how professional livestreaming hosts select, livestream, and sell products, and the platforms provided training services to companies, acquainting them with this new business format.

　　Xing Xiang pointed out that the "Livestreaming Commerce Week" was designed to convey love and care to consumers; it was an important step to implement the "six stabilizes" and "six guarantees" requirements of the central government in order to overcome the impact of the pandemic, promote consumption and expand domestic demand. Huadu is not only a city of charm, but also a city for startups. We sincerely welcome live broadcast platforms, live streaming hosts, and entrepreneurs home and abroad to come here to Huadu for investment; and we will offer first class business climate, and quality services to fully support the growth of your businesses.